Well, in our society, we have things that you might use your intelligence on, like politics, but people really can’t get involved in them in a very serious way — so what they do is they put their minds into other things, such as sports. You’re trained to be obedient; you don’t have an interesting job; there’s no work around for you that’s creative; in the cultural environment you’re a passive observer of usually pretty tawdry stuff; political and social life are out of your range, they’re in the hands of the rich folks. So what’s left? Well, one thing that’s left is sports — so you put a lot of the intelligence and the thought and the self-confidence into that. And I suppose that’s also on of the basic functions it serves in the society in general: it occupies the population and keeps them from trying to get involved with things that really matter.
– Noam Chomsky